The new digital environment requires older adults… “Entrepreneurs”, the become competent and autonomous in the management of their business, and then innovate and transform them. However, the vast majority of them do not have the knowledge or skills to confidently and safely access services digital.

Then CIIDER, in its program, “WE ARE GOING TO BREAK IT UP AFTER THE 60”, -now with digital transformation- focuses on linking
these older adults, with the use of new trends and advances in technology, in their own ventures. For its development and control, we use tools such as video calls, preparation of digital catalogs, telemarketing, digital marketing, management of database, basic photography, etc. In addition to managerial skills, finance basic personal skills, decision-making, time management, participation in meetings and organization of budgets in the digital field, among others. It is recommended that older adults have their own equipment. Desktop, laptop, tablet, or cell phone.