At HIPGive we’re always looking for new ways to help you meet your crowdfunding goal. One way we do so is by running contests: special days that coincide with celebrations, commemorations, or giving days.
By tapping into a wider national or international movement that connects with the public interest, and with the added incentive of matching funds, contests really do motivate greater giving. During #GivingTuesday last year the number of visits to the HIPGive site rose by 720% and the total amount donated to projects more than doubled!
Top five tips for harnessing the power of a HIPGive contest for your next campaign:
1. Be prepared.
It works for the Scouts, and it works for crowdfunding. Watch out for contest announcements by following us on social media and subscribing to our newsletter. Then, sign into
HIPGive.org, and send us your project as soon as possible. We often get busy in the lead up to contests, so the sooner we receive your project the more chance we have to send personal feedback to help you get your campaign in tip-top shape.
2. Choose your start date.
We recommend your project start date be at least a few days, if not a week, before the day of the contest. This means you can familiarize yourself with your page and drum up your first donations so that you are well on your way towards your goal when contest day rolls round.
3. Spread the word about matching funds.
At HIPGive we distribute matching funds in increments throughout the day of the contest. Make sure you understand the matching funds information and share it in easy-to-understand messaging to donors. We love this video
from North Carolina SLI and the great social media posts
crafted by ConTextos.
4. Make use of official images and hashtags.
If you’re seeking to build donor trust, there’s no better way than to link your campaign to a wider national or international movement through images and hashtags. Plus, it’s a great way to save time!
Contests are not your run-of-the-mill fundraising campaigns: don’t be shy about inviting people to the party, asking them to give, and encouraging them to give joyfully! Acknowledge each and every donation and you’ll soon have people lining up for the next contest.