LaLa Castro and Tanya Salcido were brought together by a common passion — the love of technology and all things digital. With backgrounds in digital marketing, and entrepreneurship, these early adopters of tech discovered a lack of tech–related resources for Latina– focused communities online. It was at that pivotal moment that #LatinaGeeks was born.
They created the first–of–its–kind community in 2012 to empower and inspire Latinas by spreading the knowledge of technology, digital marketing and entrepreneurship.
In the fall of 2017, the #LatinaGeeks team designed the “Latinas Learn to Code” program to help bridge the gender gap in the tech programming industry.
Since then, #LatinaGeeks has offered nine workshops that included hands–on coding and other educational workshops, such as social media and SEO. Women account for 25% of all computing occupations.
Latinas hold a mere 1% of these jobs.