Un Mundo Mejor

Help promote sports education for hundreds of underprivileged children in Mexico.


Promotora Mexicana de Valores Deportivos A.C.

Children and Youth

Our story

The positive benefits of sports on the development of young people are well known: sports encourage children and adolescents to live healthy lives and pursue their goals. However, in Tamaulipas, and its neighboring states in Mexico, thousands of young people are denied the opportunity to participate in sports because of a lack of resources.  This is even more troubling against the backdrop of organized crime, drug trafficking and drug addiction that are prevalent in these states.

Our goal is to create sports education programs that enable hundreds of children and young people from under privileged backgrounds to participate in regular sports activities.   Working across 38 municipalities in four states – Tamaulipas, Veracruz, Hidalgo and San Luis Potosí – we will use the funds raised to cover expenses such as:

  • recovery of sports areas
  • sports equipment
  • footwear and clothing
  • school supplies
  • irrigation materials.

We will focus on supporting children and young people with limited resources, and working alongside physical education teachers, parents and government authorities.


About our organization

In the last five years Promotora Mexicana de Valores Deportivos A.C has supported 77 nationally selected children, 568 high-performance children and more than 9,325 children and young people of limited resources in sport and education in 20 states in Mexico.

In 2012 we were awarded the State Sports Award in the State of Tamaulipas 2012. In 2015 the Principality of Monaco selected us to receive the Hero Award and in 2016 the World Sports Legends Award.  You can read more about our work here (in Spanish).


Other ways you can help

Please help spread the word so that more people find out about our work. If you would like to make an in-kind donation, we need sports equipment of all types and school materials.