#Salud4All Social Media Toolkit

Thank you for participating in our 2018 #Salud4All campaign! We are excited to have you join us and want to ensure that you have everything you need to be successful in your crowdfunding campaign. Below you will find best practices and suggested messaging. Feel free to edit and make changes as you see fit. This is to help you build capacity and get your social feed going.

Hashtags:

Primary: #Salud4All

Secondary: #LatinosGive2018

Partners:

@HIPGive

@BeHipGive

5 Best Practices

1. Pick a Dashboard

Dashboards help you manage your social; you don’t have to post in real time. Find a dashboard that helps you plan your messaging so you can schedule it ahead of time and let it work for you.

2. Images and Photos are Gold

We’ve created these graphics for you to use and add your logo (use a .png file to add a logo with a transparent background). But if you want to create your own graphics with our logos and your photos for your campaign, use either one of these platforms to help you create your awesome graphics:

  • Canva.com (mostly free – some templates you pay for)
  • Adobe Spark (mostly free – some templates you pay for)

The best part: no graphic design skills needed because the templates are already built in You can also create a short 30 second to 1 minute infographic video using Adobe Spark. Video will perform better than graphics, but keep it short and sweet. Upload the video directly to Facebook so that it has a higher reach than a linked YouTube video.

3. Hashtags Matter

Use #Salud4All in your messaging so that we can see it and share your awesome campaign. The hashtag is how we monitor your campaign and give it an extra boost! It also allows you to join a larger conversation to help create buzz and build momentum.

4. Updates are Important

Your audience wants to know how you’re doing and how they can help. Give them updates on your progress. Let them know how much is still left to raise in the day in small increments so that it seems achievable: i.e. “Thank you to everyone who has donated! We’re just $50 away from reaching $1000! Can you pitch in and help us get there before the end of the day?

Then, update them when you reached that goal and push them to the next increment. Go up slowly in increments of $25 at a time. Make that goal seem attainable. Don’t overwhelm them but bring them along. Feel free to give video updates as well!

5. Thank Your Donors

People want to feel appreciated when they give to special causes. They want to feel their contribution will make an impact. If you have their names, thank them in batches as they give. This requires a little bit of dedication to your online community management, but it will pay off.

Suggested Tweets

Feel free to use and tweak the below messages to build excitement for your campaign!

Pre-Launch

#StayTuned next week as we announce a major partnership to support our critical work. Watch the feed, follow #Salud4All & get ready to make an impact in our communities!

We have an exciting announcement next week so #StayTuned! We’re teaming up with great national organizations to support our work & our communities. #Salud4All

Launch

We’ve just launched our #Salud4All campaign with @HIPGive @BeHIPGive to raise money to support our work creating healthy Latino communities in California! You can support our work with just $5! Learn more: LINK #Salud4All

Our work has focused on creating healthy Latinx families by focusing on [insert your programmatic work] & now we’ve partnered with @HIPGive @BeHIPGive to raise funds to support this critical work! $5 helps us meet our goal! LINK #Salud4All

Today we launch our #Salud4All campaign! A crowdfunding campaign focused on creating & sustaining a healthy & thriving Latinx community! We need YOU to help us meet our goal! Donate, share RT & help us build healthy communities in California! LINK

We know times are tough, but it’s also tough for families who don’t have access to quality healthcare, services or providers. With your help, we can work to close this gap & provide quality services to our community. Your $5 turns into $10 with the support of @CalFund this week & this week only! LINK #Salud4All

For ONE WEEK, we’ll be fundraising with @HIPGive @BeHIPGive partners to raise funds for our work for the chance to have it matched by @CalFund! Your donation of $10 turns into $20 this week! Help us build healthy communities & #Salud4All! LINK

Goal Updates

Thank YOU! Because of your support, we’ve raised $xxx! We’re only $xx away from reaching our goal of $xxx today! Can you help us get there today? We bet you can! It’s up to us to build the communities our families deserve & need! Help us get there! LINK #Salud4All

We’re only $xxx away from our daily goal for the chance to win matching amount from @CalFund! But we’ve got to do it today! You’ve helped us make it this far- help us get to our goal today to support healthy Latino families in California! LINK #Salud4All

Because of YOUR incredible support we’ve raised $xxx today! We’re *THIS* close to meeting our goal today & we’re going to need your help to get there! Donate, RT, share to help us reach $xxx today! LINK #Salud4All

End of Campaign

We’re in the final days of our #Salud4All campaign & we’ve already raised $xxx! Help us finish strong with a donation of $5, $10 or $15 today! LINK

We are grateful for our community & for your open hearts! We’re in the final days of our #Salud4All campaign to build healthy Latino communities in California! We’ve raised $xxx because of you & we’re so close to meeting our goal! Donate, share the love & RT! LINK

We only have a few hours left for you to help us create healthy & vibrant Latino communities in California [feel free to insert your location]! We’ve raised $xxxx & are on our way to meet our goal! Help us get there with just $5 & a RT! #Salud4All

End of Campaign

Gracias. Thank you. We are overwhelmed with gratitude for our community & supporters! YOU made this possible & together we’ve raised over $xxx for our work, but more importantly for Latino families in our community. Thank you. #Salud4All

We did it! We’ve raised $xxx because of your support, your tweets, and your shares! #Salud4all matters in our communities & we will continue to provide for our families in our community! Mil gracias! Thank you for your incredible support!

Suggested Facebook Posts

Week 1: Launch

Our work has focused on creating healthy Latinx families by focusing on [insert your programmatic work] and now we’re excited to announce that we’ve partnered with @HIPGive @BeHIPGive to raise funds to support our critical work! Your $5 helps us meet our goal! Learn more about the campaign, our work and how you can help us build healthy Latino communities in California! Will you join us? LINK #Salud4All

Week 2 & 3: Updates

ICYMI: This week we launched our #Salud4All campaign! A crowdfunding campaign with @HIPGive @BeHiPGIVE focused on creating and sustaining a healthy and thriving Latinx community! We need YOU to help us meet our goal! Donate, share and help us build healthy communities in California! Can we count on your support? LINK

Week 4: Update and Final Push

Have your ED’s or campaign manager give an update and final plead on video on impact of campaign, thank donors, ask them to get you to the finish line.

We are grateful for our community and for your open hearts! We’re in the final days of our #Salud4All campaign with @BeHipGive @HIPGive to build healthy Latino communities in California! We’ve raised $xxx because of you and we’re SO CLOSE to meeting our goal! Will you help us finish strong? LINK

#1- We know times are tough, but it’s also tough for families who don’t have access to quality healthcare, services or providers. We’re in the home stretch of our #Salud4All campaign and we need you to help us reach our goal and finish strong! Together, we can work to close this gap and provide quality services to our community. Your $5 turns into $10 with the support of @CalFund this week & this week only! Are you in? LINK

#2- We only have a few hours left for you to help us create healthy & vibrant Latino communities in California [feel free to insert your location] with #Salud4All! We’ve raised $xxxx & are on our way to meet our goal! Help us get there with just $5! Can’t donate? Share our campaign and help us support our community! LINK

End of Campaign: Thank You

Gracias. We are overwhelmed with gratitude for our community and for supporters like you. YOU made this possible & together we’ve raised over $xxx for our work, but more importantly for Latino families in our community. Thank you. #Salud4All